Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
- Downloads：4755
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-10-22 06:54:41
- Update Date：2025-09-06
- Status：finish
- Author：Lisa Earle McLeod
- ISBN：1119700884
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
Since Selling with Noble Purpose was originally released in 2012， McLeod has spoken to thousands of salespeople and worked with over 100 companies。 The firms who have operationalized Selling with Noble Purpose have grown revenue， improved retention， and beaten formidable competitors to win their markets。 The second edition of Selling with Noble Purpose is their story。 It draws from the latest data， case studies， and psychological research to prove that Selling with Noble Purpose drives companies' revenue， makes employees happier， and explores how the business imperative of "purpose" has changed and transformed companies over the past eight years。
Reviews
Chad
，
As someone who has deeply embedded negative assumptions about sales and the roles of sales people， I found this book to be very helpful。 It is also the rare non-fiction business book that doesn't repeat itself 100 times throughout the book。 Each chapter is targeted to a particular application or challenge。 I think I'll continue to reference chapters as I need support or inspiration。 As someone who has deeply embedded negative assumptions about sales and the roles of sales people， I found this book to be very helpful。 It is also the rare non-fiction business book that doesn't repeat itself 100 times throughout the book。 Each chapter is targeted to a particular application or challenge。 I think I'll continue to reference chapters as I need support or inspiration。 。。。more
Jay Merrill
，
⚡Best sales book I know of。 I read the updated 2020 version。
Dr Nadiah
，
قرأته بالعربي 。 كتاب ممتاز يعلم القيم في التجارة بكل أنواعها، لأن التجارة بلا قيم وهدف واضح يشترك فيه كل أعضاء المؤسسة، تسبب الإحباط
Becky L Long
，
I bought this book 6 years ago and barely got into it。 Apparently that was the wrong time in my life。 I'm so glad I revisited this book。 It's excellent。 The author puts into words exactly what I've been leaning toward。 It does take a certain frame of reference to be ready for a new concept。 I clearly wasn't ready for a new concept when I bought the book and tried reading it the first time。 Highly recommended for anyone in sales， marketing， or leadership。 It's so easy to disconnect the stated pur I bought this book 6 years ago and barely got into it。 Apparently that was the wrong time in my life。 I'm so glad I revisited this book。 It's excellent。 The author puts into words exactly what I've been leaning toward。 It does take a certain frame of reference to be ready for a new concept。 I clearly wasn't ready for a new concept when I bought the book and tried reading it the first time。 Highly recommended for anyone in sales， marketing， or leadership。 It's so easy to disconnect the stated purpose of a company from the perceived purpose of a company。 Easy for leadership to assume everyone knows the purpose。 。。。more
Natalia
，
This review has been hidden because it contains spoilers。 To view it， click here。 Chapter 1* Customers can tell the difference between the salespeople who care about them and those who care about their bonuses。 If a customer is just a number to you， you become just a number to the customer。* In many companies， there is a disconnect: companies expect their salespeople to focus on the customers' needs， but all internal conversations are about revenue。* Noble Sales Purpose （NSP） is about how you make a difference in the life of the customer， why you are in the business in the fi Chapter 1* Customers can tell the difference between the salespeople who care about them and those who care about their bonuses。 If a customer is just a number to you， you become just a number to the customer。* In many companies， there is a disconnect: companies expect their salespeople to focus on the customers' needs， but all internal conversations are about revenue。* Noble Sales Purpose （NSP） is about how you make a difference in the life of the customer， why you are in the business in the first place。 NSP should drive every decision you make and every action you take。 You are not in the business to make profit – profit is the result of your work， not the sole purpose of your efforts。* Humans， by their nature， seek purpose。 Top-performing salespeople are driven by purpose， but the company leadership never discusses purpose。！！！！ * If your salespeople are not passionate about the impact you make on customers' lives， they will not have a sense of strong affiliation with your organisation and they would not be able to differentiate you from the competitors – their work is just a job。Chapter 2 。。。more
Alex Vorobieff
，
Highly recommended This book has easy to apply practical applications and an emotional punch that makes it a great read。 It was on my list for two years and my only regret is that I didn’t get to it sooner。
Luis Enrique Carrillo Arquiadez
，
Good， inspiring！ Good tool for sales team and entrepreneurs！Practical guide with examples and materialsUseful to deploy the purpose definition very soon。
Joshua Smith
，
This book was recommended to me by my sales trainer at the car dealership。 He teaches that we need to have a purpose more than feeding our families。 We need to focus on our customers and what they need。 This book facilitates that understanding。 There are a few chapters more geared towards managment but everyone can benefit from understanding why they need to work with a noble purpose。
Chris Russell
，
So， I didn't actually finish the book。 I heard an interview of the lady who wrote it and picked it up used because I was interested。 You really don't need to read more than the title to get what the message of the book is。 And it's a great message。 If you don't have purpose you don't have any business selling stuff to people and you certainly can't be successful at it。 She walks you through why purpose is essential for companies。 I fully agree with this premise。 Not only in sales but in any busi So， I didn't actually finish the book。 I heard an interview of the lady who wrote it and picked it up used because I was interested。 You really don't need to read more than the title to get what the message of the book is。 And it's a great message。 If you don't have purpose you don't have any business selling stuff to people and you certainly can't be successful at it。 She walks you through why purpose is essential for companies。 I fully agree with this premise。 Not only in sales but in any business and in life。 Purpose is the fire that gets us going and allows us to internalize goals in all aspects of life。 That being said， purpose is just one aspect of a successful sales team。 Then she gets tactical with how to find and verbalizes your purpose and how to work it into your selling and then I got bored。 So - I may come back to it， but I need something right now that holds my attention better。 Chris Russell June - 2108 。。。more
Scott Beddingfield
，
Wow！ Finally sales/life advice you can unabashedly embrace。 Practical yet moving， emotionally。
Stanley Lee
，
There are some good pages to remind me of some sales techniques。
diddier gil
，
The way I became a fan of Lisa was backwards from the way I usually become a fan of any writter。 Usually， I hear about a book， read its reviews， buy the book， read the book， become a fan， and follow the author and her work。 By the time I got Lisa's book in my hands for the first time， I had already had a very interesting two hour conversation with her， I had somebody take a picture of me with her， listened to her lecture， and gotten my copy of the book autographed by her。 By then， I was already The way I became a fan of Lisa was backwards from the way I usually become a fan of any writter。 Usually， I hear about a book， read its reviews， buy the book， read the book， become a fan， and follow the author and her work。 By the time I got Lisa's book in my hands for the first time， I had already had a very interesting two hour conversation with her， I had somebody take a picture of me with her， listened to her lecture， and gotten my copy of the book autographed by her。 By then， I was already a fan， and I hadn't even read her book yet。 So with great anticipation， I rewrote my "books to read" list， pushed the first 3 down the list， squeezed Selling With Noble Purpose in the top slot， and started to read it right away。 I wasn't disappointed at all。 The book explains that sales people that have a nobler purpose other than just make money， usually do better， and even make more money， than those who don't。 That nobler purpose could be saving lives， helping others to be more productive， or simply caring for your customer more than you care about making the sale。 She calls it Noble Selling Purpose， or NSP。She tells detailed stories about succesful sales people that have their own NSPs， and gives detailed instructions on how to write， build and practice you own NSP。 This books serves well for people who want to discover their own NSP， as well as for managers and corporations that want to define an NSP for their sales force。As Daniel Pink sugested in his book Selling is Human， and Darren Hardy repeatedly talked about in his editorials in Success Magazine， like it or not， we are all in sales。 So even if you job title does not say "Sales"， you are constantly trying to explain about your point of view， trying to convinve others， and selling yourself。 Children try many different methods to convince their parents to have their way， and even parents have to explain to their children why they won't。 You are constantly selling yourself， if not any other product or service。 And I agree with Lisa， that you would be better off having a nobler porpuse other than getting your way when you do。I highly recomend this book to everyone， and can't wait to read Lisa's next book， Leading With Noble Purpose。 。。。more
Josh Steimle
，
Great read for anyone in sales， and anyone else as well。 Having a noble purpose for your company helps your team feel like there is meaning in what they do。 Good to read alongside The Challenger Sale and SNAP Selling。
Daniel Dent
，
I like the core message that a great sales team ensures they're making a difference and reinforcing purpose leads to more success and fulfillment。 This is a good starting point for companies that have lost such perspective or never had it。 I don't find this ground breaking。 I've learned the value of framing work around purpose and preached many of her messages to sales staff years before reading this book。 I do think this book helped clarify and put in words some of this。 I think the book could' I like the core message that a great sales team ensures they're making a difference and reinforcing purpose leads to more success and fulfillment。 This is a good starting point for companies that have lost such perspective or never had it。 I don't find this ground breaking。 I've learned the value of framing work around purpose and preached many of her messages to sales staff years before reading this book。 I do think this book helped clarify and put in words some of this。 I think the book could've spent less time selling this idea and more time giving more examples or tips to develop or choose between these purpose statements。 。。。more
Stuart Rice
，
For anyone that is in sales or sales management， this book does a phenomenal job of dispelling the poor salesmanship practices that we have all experienced in our lives。 I highly recommend this book to anyone that is in the business of helping sell an idea， a product or anything。 Emphasize the customer and their needs。。。 Huh！ What a noble concept！
Jane
，
The book is a bit long-winded （for a short page count） and the last chapters seem add-on's， but the basic premise and steps for implementing the idea are solid。 Focus on the difference your product makes for your customers and what your customer actually needs rather than on profits。 The book is a bit long-winded （for a short page count） and the last chapters seem add-on's， but the basic premise and steps for implementing the idea are solid。 Focus on the difference your product makes for your customers and what your customer actually needs rather than on profits。 。。。more
misha
，
I wish I had written this book。 Lisa puts into words what I've historically seen。。。 great salespeople aren't just doing it for the quota。 They have some special sauce or magic， and that magic is in their noble purpose。 Great book， and it's out at time when people are hungry for a deeper meaning in the jobs that they do。 I'll be recommending this book to a number of executives and sales leaders。 I wish I had written this book。 Lisa puts into words what I've historically seen。。。 great salespeople aren't just doing it for the quota。 They have some special sauce or magic， and that magic is in their noble purpose。 Great book， and it's out at time when people are hungry for a deeper meaning in the jobs that they do。 I'll be recommending this book to a number of executives and sales leaders。 。。。more
Henrik Hedberg
，
If only a little more salesman adapted this strategy。。。
Dale Roberts
，
In spite of its grand title， the book is actually a grounded text that uses some pretty compelling evidence to demonstrate 1。 That we all want to make a difference and 2。 That we are more effective and more successful in the long-term when we do 'the right thing'。 It skilfully and convincingly challenges the （IMO） outdated view that sales professionals are all 'coin operated' using real-life examples many of which the author has been directly involved with。 Well-written too。 In spite of its grand title， the book is actually a grounded text that uses some pretty compelling evidence to demonstrate 1。 That we all want to make a difference and 2。 That we are more effective and more successful in the long-term when we do 'the right thing'。 It skilfully and convincingly challenges the （IMO） outdated view that sales professionals are all 'coin operated' using real-life examples many of which the author has been directly involved with。 Well-written too。 。。。more
DaAnne Smith
，
Lisa shares ideas that will transform not only the sales force， but the whole organization。 I especially love the idea of incorporating internal case studies to help the whole sales organization leverage sales successes。
Tracy Richardson
，
I really loved this book！ As a sales person， I always want to know that what I do makes a difference for my clients。 This books shows how this way of thinking is better not only for your clients， but for you and your organization as well。 Interestingly， though， I almost didn't read it because the title made me think it would be preachy or 'holier-than-thou'， but it was far from it。 Lisa Earle McLeod really emphasizes that anything we do can be of benefit to another， if we approach it in the righ I really loved this book！ As a sales person， I always want to know that what I do makes a difference for my clients。 This books shows how this way of thinking is better not only for your clients， but for you and your organization as well。 Interestingly， though， I almost didn't read it because the title made me think it would be preachy or 'holier-than-thou'， but it was far from it。 Lisa Earle McLeod really emphasizes that anything we do can be of benefit to another， if we approach it in the right way with a purpose of mutual benefit。 An excellent book to listen to on audiobook。 The author reads it and does a terrific job。 。。。more
Jon
，